Video: Bob Phibbs speaks about the four types of customers
Bob Phibbs, also known as the Retail Doc, talks about the four basic types of customers in this video. It is good to know that most of our customers are the types that place more importance on the experience of shopping than the items purchased. And I know it is true because I have a friend who epitomizes this buying behavior. The thrill of shopping at a friendly store often sweeps him off his feat and he finds himself paying a lot more than he had originally planned.
Personally I have always gone back to the store where I liked the sales people even if I didn’t find there what I was looking for the first time around. And that is really the essence of building a strong clientele because more often than not customers would return to your store not for ‘what you are selling’ but for ‘how you are selling it.’
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