The global economic crisis continues to reach deeper and deeper, leaving organizations everywhere wonder how bad it really is going to get.  In Pakistan, almost every business is playing the ‘wait and see’ game in the midst of rising terrorist activities across the country, increased engagement of the security forces with the militants and the scrambling government officials in search for a rescue assistance from friendly countries or the international lending agencies.  According to a friend who works at a multinational bank in Karachi, the country’s economy has only started to get bad and is a long way from anything positive.  it’s going to take a whole lot of concerted efforts to bring it back on the right track.  This is bad news for all of us.  The Rupee is falling and the prices are rising and as a result the average consumer has less and less to spend.  And as sales volumes decline, business face the ‘devil and the deep blue sea’ situation with reduced margins from increasing input costs.